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The sustainability and marketing tool provides an introductory bridge between the two specialist fields of marketing and sustainability and suggests some initial steps in developing a sustainability marketing plan. By first providing the marketer and the sustainability practitioner with an understanding of the other’s field and how the two can support each other, the tool lays the foundations for collaboration. It then provides a number of practical steps towards identifying key opportunities, through understanding customers and the market, assessing the sustainability attributes of the organisation’s products and services and determining which sustainability issues have the greatest potential for use in a marketing campaign. This tool is aimed at managers with responsibility for sustainability and marketing department professionals. |
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© 2001-2006 SIGMA Project |
the SIGMA project || guidelines || toolkit || R&D streams || practical experience |
