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LEADERSHIP AND VISION - communication and training - LV1
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Key Questions
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'What is our vision in relation to sustainable development?'
'What is our mission in relation to sustainable development?'
'What are our values?'
'What operating principles are we already committed to and which do we amend or adopt in support of our vision and mission?'
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Alignment with principles
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Organisations should ensure that:
| Their vision and mission for sustainable development are compatible with the SIGMA Guiding Principles and any other operating principles or codes of conduct they choose to adopt. |
| The operating principles they adopt are complementary to the organisation's vision and mission for sustainable development. |
| Subsequent to communicating their vision and mission for sustainable development, that they are suitably transparent about their performance against them over time, and that they are responsive to the views of relevant stakeholders. |
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When
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Following the awareness-raising phase
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Who
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Project Champions, Board Members, Senior Management Team, SIGMA Implementation Team
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Vision and mission statement
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Key activities
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| Developing an organisational vision and mission for sustainable development and/or setting company direction on sustainability. |
Note: Stakeholder dialogue, scenario planning, back casting exercises and a consideration of extended time horizons for business planning can assist in the development of a vision.
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Suggested resources
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Outcomes & outputs
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Vision and mission statement on sustainable development |
| Gaining a good understanding of what the organisation would look like if it were sustainable and what the implications are |
| Understanding stakeholder perspectives |
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Operating principles
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Key activities
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| Identifying and adopting relevant and appropriate operating principles to support and facilitate organisational vision |
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Suggested resources
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Outcomes & outputs
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Agreed set of operating principles |
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Monitoring plan for alignment with vision, mission and operating principles. |
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Consultation and Communication
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Key activities
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| Consulting with stakeholders to strengthen the vision, mission and principles and to gain buy in. |
| Communicating organisational vision, mission statement and operating principles to internal and external stakeholders and the provision of feedback mechanisms. |
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Suggested resources
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| SIGMA Guide to Stakeholder Engagement |
| AA1000 Framework |
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Outcomes & outputs
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Consultation process and communications plan, including process for responding to feedback |
| Stakeholder engagement |
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Key Issues
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Useful documents:
| Business case |
| Existing policy and strategy documents |
| Initial stakeholder engagement plan and documented findings |
Real world tips:
| If an organisation chooses to develop a separate vision and mission for sustainable development they will need to be clearly linked to its overall vision and mission, and ultimately they will need to be integrated. |
| The organisation needs to think through what it is, and is not, willing to accept responsibility for. When considering the boundaries of its responsibility, the organisation needs to bear in mind how this accords with stakeholder perceptions. |
| Recognise the issue of trade offs. The organisation will need to deal with dilemmas where one capital may be enhanced at the expense of another. Sustainable development requires maintenance and enhancement of all five forms of capital as well as the exercise of accountability. |
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